Project & Objective
Joury – The class of elegance and ethnicity on the streets of Souq Waif that delivers the essence of true authentic coffee in Qatar. The branding too needs to deliver the same authenticity to their customers.
Strategy
A creative campaign for the cafe and its service was chalked out depending on a suitable insight, followed by an innovative fact and thought-based concept. The same was then integrated into social media posts, mailers and banners, and successfully marketed hitting the right audience.
Result
A fresh design that brings together authentic & delicious taste to those who want to discover authentic Arab coffee and cuisine. Mobile responsive website; tested in more than 20 different devices and integrated with exclusive digital menu feature.
Deliverables
Branding, collaterals, website, social media, digital menu
